History.

Founded in 1979 as Cromwell Advertising by Benny Bell Williams, The Bell Group has grown into a dependable and lasting advertising agency. The Bell Group has always been a leader in innovation and research.

From the beginning The Bell Group focused on marketing within the Thoroughbred industry. This commitment can continue to be seen 30 years later. The Bell Group has developed and preserved a reputation as a leader within the Thoroughbred world, which is unmatched.

Beyond the Thoroughbred industry the same approach has been applied to clients in a variety of industries. We believe this approach is the key to unlocking the essence of brands and allows each company the freedom to be unique.